IKEA Ltd in Retailing (United Kingdom)

May 2013 | 4 pages | ID: I213CF56DC7EN
Euromonitor International Ltd

Abstracts

Despite the difficult period experienced by other furniture retailers, IKEA Ltd managed to increase sales in 2012 due to reductions in product prices, as well as the extension of products available for online sales. The retailer has also adapted its product range to UK consumer tastes. Throughout the forecast period, IKEA will continue to invest in marketing campaigns and improve the functionality of its website. It also plans to open its nineteenth UK store in Reading in 2013, and will...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 IKEA Ltd: Key Facts
Summary 2 IKEA Ltd: Operational Indicators
Internet Strategy
Summary 3 IKEA Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 IKEA Ltd: Competitive Position 2012