IKEA Italia SpA in Retailing (Italy)

June 2014 | 4 pages | ID: IA92FB22021EN
Euromonitor International Ltd

Abstracts

Offering a wide range of well-designed, functional home furnishing products at low prices, Ikea aims at the mass consumer base by building large-scale outlets in easily accessible locations. The concept is based on the use of substantial economies of scale, enabling it to exercise considerable international buying power, which is difficult for competitors to match. Ikea’s new openings in Italy will be positive not only in terms of employment, but also for the local furniture industry, given...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Ikea Italia SpA: Key Facts
Summary 2 Ikea Italia SpA: Operational Indicators
Internet Strategy
Summary 3 Ikea Italia SpA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Ikea Italia SpA: Private Label Portfolio
Competitive Positioning
Summary 5 Ikea Italia SpA: Competitive Position 2013