IKEA Ibérica SA in Retailing (Spain)

March 2013 | 3 pages | ID: IFC18BB45C8EN
Euromonitor International Ltd

Abstracts

IKEA recently announced that it would continue investing in Spain in spite of the adverse economic situation in the country. The retailer plans to open 13 new outlets in Spain between the end of 2012 and the end of 2020. This is expansion is the result of the growing number of visits to IKEA’s Spanish outlets, although in Spain only 50% of the population has an IKEA outlet within one hour drive of their homes. Nevertheless, the company is facing difficulties meeting its growth expectations in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 IKEA Ibérica SA: Key Facts
Summary 2 IKEA Ibérica SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 IKEA Ibérica SA: Competitive Position 2012