IKEA Dom OOO in Retailing (Russia)

January 2016 | 4 pages | ID: IE9901D3570EN
Euromonitor International Ltd

Abstracts

IKEA Dom plans to invest US$2.3 billion in its operations in Russia, and intends to double its sales in the country by 2020 compared with 2012-2013. The opening of a new IKEA store in Voronezh is planned for 2017. Amongst potential places to open new stores, the retailer will consider cities with a population of 500,000, besides the biggest Russian cities. IKEA Dom also plans to build a furniture factory in Veliky Novgorod for €50 million. The new factory will produce frames for wardrobes and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Summary 1 IKEA Dom OOO: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 IKEA Dom OOO: IKEA, Homewares and Home Furnishing Stores in Saint Petersburg (interior view 1)
Chart 2 IKEA, Homewares and Home Furnishing Stores in Saint Petersburg (interior view 2)
Private Label
Competitive Positioning
Summary 2 IKEA Dom OOO: Competitive Position 2015