IKEA AG in Retailing (Switzerland)

January 2016 | 3 pages | ID: I6826CB3D45EN
Euromonitor International Ltd

Abstracts

IKEA offers functional furniture at affordable prices. The retailer is expected to continue deploying its core strategy in Switzerland by remaining focused on offering a wide product range and catering for various different lifestyles and consumer needs whilst maintaining its aggressive pricing policy. However, its future expansion in Switzerland is threatened by the opposition of interest groups and the limited availability of suitable locations for its vast retail outlets.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 IKEA AG: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 2 IKEA Schweiz AG: Private Label Portfolio
Competitive Positioning
  Summary 3 IKEA Schweiz AG: Competitive Position 2015