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Household Insecticides Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

September 2023 | 141 pages | ID: HD88D619A55CEN
IMARC Group

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Market Overview:

The global household insecticides market size reached US$ 15.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 24.0 Billion by 2028, exhibiting a growth rate (CAGR) of 7.53% during 2023-2028.

Household insecticides refer to various chemicals that are used for insect control in domestic settings. They are primarily used against flies, cockroaches, mosquitos, rats and mice. Household insecticides are less toxic to humans and are manufactured using natural or synthetic substances, such as hydroxyethyl isobutyl piperidine carboxylate, citronella oil and geraniol oil. These insecticides are commonly used in the form of sprays, mosquito coils, oil sprays or slow-release vaporizing systems. They are applied to or sprayed on the floors, walls and closed spaces to minimize the growth of insects, which aid in preventing the spread of vector-borne diseases.

The high prevalence of insect-borne diseases, such as malaria and dengue, is one of the key factors driving the growth of the market. Furthermore, growing consumer awareness regarding the preventive measures that can be taken to avoid infestations is also providing a boost to the market growth. This has enhanced the utilization of household insecticides across residential and commercial complexes, schools, daycare centers, hospitals and public transportations. Additionally, manufacturers are introducing innovative products, such as repellant paints, sprays, pills, coils and lotions to offer enhanced protection against diseases like yellow fever, chikungunya and filariasis. Apart from this, increasing consciousness regarding the adverse effects of prolonged exposure to harmful chemicals is resulting in the launch of product variants with natural and organic ingredients, which is contributing to the market growth. Other factors, including rapid urbanization and rising disposable incomes of the consumers, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global household insecticides market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, composition, packaging, application and distribution channel.

Breakup by Product Type:

Sprays
Electric Vaporizers
Mosquito Coils
Baits
Others

Breakup by Composition:

Natural
Citronella Oil
Geraniol
Others
Synthetic
N,N-Diethyl-Meta-Toluamide (DEET)
Hydroxyethyl Isobutyl Piperidine Carboxylate (Picaridine)
Others

Breakup by Packaging:

Small
Medium
Large

Breakup by Application:

Cockroaches
Ants
Files & Moths
Mosquitoes
Rats & Rodents
Bedbugs & Beetles
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
General Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Amplecta AB, BASF SE, Bayer AG, Dabur India Limited, Earth Corporation, Godrej Consumer Products Limited, HPM Chemicals & Fertilizers Ltd., Jyothy Laboratories Ltd., NEOGEN Corporation, Reckitt Benckiser Group plc, S. C. Johnson & Son, Inc., Spectrum Brands Holdings, Inc., Sumitomo Chemical Co., Ltd., Zapi S.p.A., and Zhongshan Lanju Daily Chemical Industry Co Ltd. etc.

Key Questions Answered in This Report

1. How big is the global household insecticides market?
2. What is the expected growth rate of the global household insecticides market during 2023-2028?
3. What are the key factors driving the global household insecticides market?
4. What has been the impact of COVID-19 on the global household insecticides market?
5. What is the breakup of the global household insecticides market based on the product type?
6. What is the breakup of the global household insecticides market based on the packaging?
7. What is the breakup of the global household insecticides market based on the application?
8. What is the breakup of the global household insecticides market based on the distribution channel?
9. What are the key regions in the global household insecticides market?
10. Who are the key players/companies in the global household insecticides market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
  2.3.1Primary Sources
  2.3.2Secondary Sources
2.4Market Estimation
  2.4.1Bottom-Up Approach
  2.4.2Top-Down Approach
2.5Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1Overview
4.2Key Industry Trends

5 GLOBAL HOUSEHOLD INSECTICIDES MARKET

5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1Sprays
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2Electric Vaporizers
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3Mosquito Coils
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4Baits
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5Others
  6.5.1 Market Trends
  6.5.2 Market Forecast

7 MARKET BREAKUP BY COMPOSITION

7.1Natural
  7.1.1 Market Trends
  7.1.2 Major Types
    7.1.2.1 Citronella Oil
    7.1.2.2 Geraniol
    7.1.2.3 Others
  7.1.3 Market Forecast
7.2Synthetic
  7.2.1 Market Trends
  7.2.2 Major Types
    7.2.2.1 N,N-Diethyl-Meta-Toluamide (DEET)
    7.2.2.2 Hydroxyethyl Isobutyl Piperidine Carboxylate (Picaridine)
    7.2.2.3 Others
  7.2.2 Market Forecast

8 MARKET BREAKUP BY PACKAGING

8.1Small
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2Medium
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3Large
  8.3.1 Market Trends
  8.3.2 Market Forecast

9 MARKET BREAKUP BY APPLICATION

9.1Cockroaches
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2Ants
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3Files & Moths
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4Mosquitoes
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5Rat & Rodent
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6Bedbugs & Beetles
  9.6.1 Market Trends
  9.6.2 Market Forecast
9.7Others
  9.7.1 Market Trends
  9.7.2 Market Forecast

10 MARKET BREAKUP BY DISTRIBUTION CHANNEL

10.1Supermarkets and Hypermarkets
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2Convenience stores
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3General Stores
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4Online Stores
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5Others
  10.5.1 Market Trends
  10.5.2 Market Forecast

11 MARKET BREAKUP BY REGION

11.1North America
  11.1.1 United States
    11.1.1.1 Market Trends
    11.1.1.2 Market Forecast
  11.1.2 Canada
    11.1.2.1 Market Trends
    11.1.2.2 Market Forecast
11.2Asia Pacific
  11.2.1 China
    11.2.1.1 Market Trends
    11.2.1.2 Market Forecast
  11.2.2 Japan
    11.2.2.1 Market Trends
    11.2.2.2 Market Forecast
  11.2.3 India
    11.2.3.1 Market Trends
    11.2.3.2 Market Forecast
  11.2.4 South Korea
    11.2.4.1 Market Trends
    11.2.4.2 Market Forecast
  11.2.5 Australia
    11.2.5.1 Market Trends
    11.2.5.2 Market Forecast
  11.2.6 Indonesia
    11.2.6.1 Market Trends
    11.2.6.2 Market Forecast
  11.2.7 Others
    11.2.7.1 Market Trends
    11.2.7.2 Market Forecast
11.3Europe
  11.3.1 Germany
    11.3.1.1 Market Trends
    11.3.1.2 Market Forecast
  11.3.2 France
    11.3.2.1 Market Trends
    11.3.2.2 Market Forecast
  11.3.3 United Kingdom
    11.3.3.1 Market Trends
    11.3.3.2 Market Forecast
  11.3.4 Italy
    11.3.4.1 Market Trends
    11.3.4.2 Market Forecast
  11.3.5 Spain
    11.3.5.1 Market Trends
    11.3.5.2 Market Forecast
  11.2.6 Russia
    11.2.6.1 Market Trends
    11.2.6.2 Market Forecast
  11.2.7 Others
    11.2.7.1 Market Trends
    11.2.7.2 Market Forecast
11.4Latin America
  11.4.1 Brazil
    11.4.1.1 Market Trends
    11.4.1.2 Market Forecast
  11.4.2 Mexico
    11.4.2.1 Market Trends
    11.4.2.2 Market Forecast
  11.4.3 Others
    11.4.3.1 Market Trends
    11.4.3.2 Market Forecast
11.5Middle East and Africa
  11.5.1 Market Trends
  11.5.2 Market Breakup by Country
  11.5.3 Market Forecast

12 SWOT ANALYSIS

12.1Overview
12.2Strengths
12.3Weaknesses
12.4Opportunities
12.5Threats

13 VALUE CHAIN ANALYSIS

13.1Overview
13.2Inbound Logistics
13.3Operations
13.4Outbound Logistics
13.5Marketing and Sales
13.6End-Use

14 PORTERS FIVE FORCES ANALYSIS

14.1Overview
14.2Bargaining Power of Buyers
14.3Bargaining Power of Suppliers
14.4Degree of Competition
14.5Threat of New Entrants
14.6Threat of Substitutes

15 PRICE INDICATORS

16 COMPETITIVE LANDSCAPE

16.1Market Structure
16.2Key Players
16.3Profiles of Key Players
  16.3.1Amplecta AB
    16.3.1.1 Company Overview
    16.3.1.2 Product Portfolio
  16.3.2BASF SE
    16.3.2.1 Company Overview
    16.3.2.2 Product Portfolio
    16.3.2.3 Financials
    16.3.2.4 SWOT Analysis
  16.3.3Bayer AG
    16.3.3.1 Company Overview
    16.3.3.2 Product Portfolio
    16.3.3.3 Financials
    16.3.3.4 SWOT Analysis
  16.3.4Dabur India Limited
    16.3.4.1 Company Overview
    16.3.4.2 Product Portfolio
    16.3.4.3 Financials
    16.3.4.4 SWOT Analysis
  16.3.5 Earth Corporation
    16.3.5.1 Company Overview
    16.3.5.2 Product Portfolio
    16.3.5.3 Financials
  16.3.6Godrej Consumer Products
    16.3.6.1 Company Overview
    16.3.6.2 Product Portfolio
    16.3.6.3 Financials
  16.3.7HPM Chemicals and Fertilizers Ltd.
    16.3.7.1 Company Overview
    16.3.7.2 Product Portfolio
  16.3.8Jyothy Laboratories Ltd.
    16.3.8.1 Company Overview
    16.3.8.2 Product Portfolio
  16.3.9Neogen Corporation
    16.3.9.1 Company Overview
    16.3.9.2 Product Portfolio
    16.3.9.3 Financials
    16.3.9.4 SWOT Analysis
  16.3.10Reckitt Benckiser Group Plc
    16.3.10.1 Company Overview
    16.3.10.2 Product Portfolio
    16.3.10.3 Financials
    16.3.10.4 SWOT Analysis
  16.3.11S.C. Johnson & Son Inc.
    16.3.11.1 Company Overview
    16.3.11.2 Product Portfolio
    16.3.11.3 SWOT Analysis
  16.3.12Spectrum Brands Holdings Inc.
    16.3.12.1 Company Overview
    16.3.12.2 Product Portfolio
  16.3.13Sumitomo Chemical Co. Ltd.
    16.3.13.1 Company Overview
    16.3.13.2 Product Portfolio
    16.3.13.3 Financials
    16.3.13.4 SWOT Analysis
  16.3.14Zapi SPA
    16.3.14.1 Company Overview
    16.3.14.2 Product Portfolio
  16.3.15 Zhongshan Lanju Daily Chemical Industry Co Ltd.
    16.3.15.1 Company Overview
    16.3.15.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Household Insecticides Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Household Insecticides Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: Global: Household Insecticides Market Forecast: Breakup by Composition (in Million US$), 2023-2028
Table 4: Global: Household Insecticides Market Forecast: Breakup by Packaging (in Million US$), 2023-2028
Table 5: Global: Household Insecticides Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Household Insecticides Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 7: Global: Household Insecticides Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Household Insecticides Market: Competitive Structure
Table 9: Global: Household Insecticides Market: Key Players

LIST OF FIGURES

Figure 1: Global: Household Insecticides Market: Major Drivers and Challenges
Figure 2: Global: Household Insecticides Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Household Insecticides Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Household Insecticides Market: Breakup by Composition (in %), 2022
Figure 5: Global: Household Insecticides Market: Breakup by Packaging (in %), 2022
Figure 6: Global: Household Insecticides Market: Breakup by Application (in %), 2022
Figure 7: Global: Household Insecticides Market: Breakup by Distribution Channel (in %), 2022
Figure 8: Global: Household Insecticides Market: Breakup by Region (in %), 2022
Figure 9: Global: Household Insecticides Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 10: Global: Household Insecticides (Sprays) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Household Insecticides (Sprays) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Household Insecticides (Electric Vaporizers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Household Insecticides (Electric Vaporizers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Household Insecticides (Mosquito Coils) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Household Insecticides (Mosquito Coils) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Household Insecticides (Baits) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Household Insecticides (Baits) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Household Insecticides (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Household Insecticides (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Household Insecticides (Natural) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Household Insecticides (Natural) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Household Insecticides (Synthetic) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Household Insecticides (Synthetic) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Household Insecticides (Small Packaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Household Insecticides (Small Packaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Household Insecticides (Medium Packaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Household Insecticides (Medium Packaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Household Insecticides (Large Packaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Household Insecticides (Large Packaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Household Insecticides (Cockroaches) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Household Insecticides (Cockroaches) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Household Insecticides (Ants) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Household Insecticides (Ants) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Household Insecticides (Files & Moths) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Household Insecticides (Files & Moths) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Household Insecticides (Mosquitoes) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Household Insecticides (Mosquitoes) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Household Insecticides (Rats & Rodents) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Household Insecticides (Rats & Rodents) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Household Insecticides (Bedbugs & Beetles) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Household Insecticides (Bedbugs & Beetles) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Global: Household Insecticides (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Global: Household Insecticides (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Global: Household Insecticides (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Global: Household Insecticides (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Global: Household Insecticides (Convenience Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Global: Household Insecticides (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Global: Household Insecticides (General Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Global: Household Insecticides (General Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Global: Household Insecticides (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Global: Household Insecticides (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Global: Household Insecticides (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Global: Household Insecticides (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: North America: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: North America: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: United States: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: United States: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Canada: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Canada: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Asia Pacific: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Asia Pacific: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: China: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: China: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Japan: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Japan: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: India: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: India: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: South Korea: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: South Korea: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Australia: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Australia: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Indonesia: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Indonesia: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Europe: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Europe: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Germany: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Germany: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: France: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: France: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: United Kingdom: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: United Kingdom: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Italy: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Italy: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Spain: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Spain: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Russia: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Russia: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 90: Others: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 91: Others: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 92: Latin America: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 93: Latin America: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 94: Brazil: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 95: Brazil: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 96: Mexico: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 97: Mexico: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 98: Others: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 99: Others: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 100: Middle East and Africa: Household Insecticides Market: Sales Value (in Million US$), 2017 & 2022
Figure 101: Middle East and Africa: Household Insecticides Market: Breakup by Country (in %), 2022
Figure 102: Middle East and Africa: Household Insecticides Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 103: Global: Household Insecticides Industry: SWOT Analysis
Figure 104: Global: Household Insecticides Industry: Value Chain Analysis
Figure 105: Global: Household Insecticides Industry: Porter’s Five Forces Analysis


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