House Market SA in Retailing (Greece)

July 2013 | 3 pages | ID: H8E6BF5DA5BEN
Euromonitor International Ltd

Abstracts

The company’s next target is to open an outlet on the island of Crete and one in the greater Athens region, yet these plans seem to be postponed for the time being. The company will continue to focus on its low price policy together with frequent offers, with marketing techniques continuing to focus on maintaining footfall at high levels.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Housemarket SA: Key Facts
Summary 2 Housemarket SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Housemarket SA: Competitive Position 2012