Hofer KG in Retailing (Austria)

April 2015 | 7 pages | ID: H6D7237E17AEN
Euromonitor International Ltd

Abstracts

Hofer is expected to remain a major player in grocery retailing in Austria, due to its good reputation and loyal customer base, stemming from its role as the pioneer in discounters in Austria. However, as discounters is expected to stagnate in the forecast period, Hofer, with its strategy of remaining largely a hard discounter, runs into danger of losing ground to its competitors, which are increasingly leaning towards supermarkets in terms of their product range and outlet design.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Hofer KG: Key Facts
  Summary 2 Hofer KG: Operational Indicators
Internet Strategy
  Summary 3 Hofer KG: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Modern Grocery Retailers: Hofer, Discounters in Graz
Private Label
  Summary 4 Hofer KG: Private Label Portfolio (Excerpt)
Competitive Positioning
  Summary 5 Hofer KG: Competitive Position 2014