Hema BV in Retailing (Netherlands)

February 2015 | 4 pages | ID: HC2C4899D4FEN
Euromonitor International Ltd

Abstracts

The strategy of Hema is to further expand its position, whilst maintaining the specific characteristics of the Hema brand, which have made it one of the most popular and well-liked retail brands in the Netherlands. Hema is opening more outlets with a smaller sales area than the Hema outlets in major cities. Hema is already highly concentrated in terms of larger stores, which is why it is focusing on opening smaller versions with a selected assortment of products. In addition to the Netherlands,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Hema BV: Key Facts
Summary 2 Hema BV: Operational Indicators
Internet Strategy
Summary 3 Hema BV: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Hema BV: Hema Exterior, Department Stores in Eindhoven
  Chart 2 Hema BV: Hema Exterior, Department Stores in Eindhoven
Private Label
Competitive Positioning
Summary 4 Hema BV: Competitive Position 2014