Heilan Home Co Ltd in Retailing (China)

December 2016 | 3 pages | ID: HCF9148BBE1EN
Euromonitor International Ltd

Abstracts

In order to cope with the increasingly intense competition in apparel and footwear, Heilan Home continues to consolidate its advantage in lower-tier cities; at the same time actively expanding to first- and second-tier cities. Regarding its product line, the company spares no effort to develop more fashionable styles to cater to the younger generation. In addition, the company continues to further develop the high quality-price ratio of its products. Furthermore, in view of the booming developme...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Heilan Home Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Heilan Home Co Ltd: Private Label Portfolio
Competitive Positioning
  Summary 3 Heilan Home Co Ltd: Competitive Position 2016