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Hair Straightener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

August 2022 | 143 pages | ID: H730B4A84379EN
IMARC Group

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The global hair straightener market reached a value of US$ 556.16 Million in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 728.85 Million by 2027, exhibiting a CAGR of 4.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

A hair straightener is an indispensable hair styling tool used to straighten frizzy, curly or unmanageable hair while providing a glossy texture for a longer duration. It comprises the cord, power button, temperature control systems, heating elements, and straightening plates manufactured from ceramics and diverse coatings as some standard components. Hair straighteners are safe, reliable, easy to use, and formaldehyde-free. They moisturize and condition hair naturally while evenly distributing the heat and prevent the drying of hair by breaking the hydrogen bonds. On account of these properties, hair straighteners are extensively used in salons and residential spaces. At present, it is commercially available in wide, medium, narrow, and mini plate product types.

Hair Straightener Market Trends:
The global hair straightener market is primarily driven by the increasing consumer consciousness regarding the significance of personal grooming and the growing concerns about maintaining the hair quality to enhance their overall physical appearance. This can be further attributed to the rising salon chains across the globe, rapid urbanization, evolving preferences, and rising disposable incomes. In line with this, the escalating awareness regarding the detrimental effects of chemical hair treatments caused by several active ingredients has further facilitated the widespread adoption of hair straighteners, which is acting as another growth-inducing factor. Additionally, the introduction of modern energy-efficient electronic hair styling products with light-emitting diode (LED) indicators, smartphone connectivity, and built-in sensors to automatically control dryer heat and hair moisture levels in real-time is contributing to the market growth. Other factors, such as extensive celebrity endorsements, deployment of aggressive marketing tactics, strategic collaborations amongst key players to engineer hair straighteners with advanced features, and their availability on different distribution channels, are creating a positive outlook for the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hair straightener market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on plate type, distribution channel and end user.

Breakup by Plate Type:

Ceramic
Titanium
Tourmaline
Others

Breakup by Distribution Channel:

Offline
Online

Breakup by End User:

Household
Commercial

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Beurer GmbH, Bio Ionic Inc. (Beauty By Imagination), Cloud Nine Hair, Conair Corporation, Cortex Beauty, Dyson Limited, FHI Heat (Luxury Brands LLC), Geloon Electronic Technology Limited, Izutech, John Paul Mitchell Systems, Koninklijke Philips N.V., Panasonic Holdings Corporation and Revlon Inc.

Key Questions Answered in This Report:
How has the global hair straightener market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global hair straightener market?
What are the key regional markets?
What is the breakup of the market based on the plate type?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global hair straightener market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL HAIR STRAIGHTENER MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PLATE TYPE

6.1 Ceramic
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Titanium
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Tourmaline
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Others
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY DISTRIBUTION CHANNEL

7.1 Offline
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Online
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY END USER

8.1 Household
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Commercial
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia-Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 VALUE CHAIN ANALYSIS

12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Beurer GmbH
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
  14.3.2 Bio Ionic Inc. (Beauty By Imagination)
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
  14.3.3 Cloud Nine Hair
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 Conair Corporation
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Cortex Beauty
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
  14.3.6 Dyson Limited
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 FHI Heat (Luxury Brands LLC)
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Geloon Electronic Technology Limited
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
  14.3.9 Izutech
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
  14.3.10 John Paul Mitchell Systems
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
  14.3.11 Koninklijke Philips N.V.
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
    14.3.11.3 Financials
    14.3.11.4 SWOT Analysis
  14.3.12 Panasonic Holdings Corporation
    14.3.12.1 Company Overview
    14.3.12.2 Product Portfolio
    14.3.12.3 Financials
    14.3.12.4 SWOT Analysis
  14.3.13 Revlon Inc.
    14.3.13.1 Company Overview
    14.3.13.2 Product Portfolio
    14.3.13.3 Financials
    14.3.13.4 SWOT Analysis

LIST OF TABLES

Table 1: Global: Hair Straightener Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Hair Straightener Market Forecast: Breakup by Plate Type (in Million US$), 2022-2027
Table 3: Global: Hair Straightener Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Hair Straightener Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 5: Global: Hair Straightener Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Hair Straightener Market: Competitive Structure
Table 7: Global: Hair Straightener Market: Key Players

LIST OF FIGURES

Figure 1: Global: Hair Straightener Market: Major Drivers and Challenges
Figure 2: Global: Hair Straightener Market: Sales Value (in Million US$), 2016-2021
Figure 3: Global: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Global: Hair Straightener Market: Breakup by Plate Type (in %), 2021
Figure 5: Global: Hair Straightener Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Hair Straightener Market: Breakup by End User (in %), 2021
Figure 7: Global: Hair Straightener Market: Breakup by Region (in %), 2021
Figure 8: Global: Hair Straightener (Ceramic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Hair Straightener (Ceramic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Hair Straightener (Titanium) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Hair Straightener (Titanium) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Hair Straightener (Tourmaline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Hair Straightener (Tourmaline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Hair Straightener (Other Plate Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Hair Straightener (Other Plate Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Hair Straightener (Offline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Hair Straightener (Offline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Hair Straightener (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Hair Straightener (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Hair Straightener (Household) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Hair Straightener (Household) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Hair Straightener (Commercial) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Hair Straightener (Commercial) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: North America: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: North America: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: United States: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: United States: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Canada: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Canada: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Asia-Pacific: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Asia-Pacific: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: China: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: China: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Japan: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Japan: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: India: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: India: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: South Korea: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: South Korea: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Australia: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Australia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Indonesia: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Indonesia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Others: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Europe: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Europe: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Germany: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Germany: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: France: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: France: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: United Kingdom: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: United Kingdom: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Italy: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Italy: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Spain: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Spain: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Russia: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Russia: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Others: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Latin America: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Latin America: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Brazil: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Brazil: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Mexico: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Mexico: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Others: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Others: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Middle East and Africa: Hair Straightener Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Middle East and Africa: Hair Straightener Market: Breakup by Country (in %), 2021
Figure 72: Middle East and Africa: Hair Straightener Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Global: Hair Straightener Industry: SWOT Analysis
Figure 74: Global: Hair Straightener Industry: Value Chain Analysis
Figure 75: Global: Hair Straightener Industry: Porter's Five Forces Analysis


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