Grupo E Leclerq in Retailing (Portugal)

July 2013 | 3 pages | ID: G162253E7F1EN
Euromonitor International Ltd

Abstracts

Grupo E Leclerc has set itself the objective of becoming a household name for consumers through a chain of 40 outlets, which will eventually have fully national coverage in Portugal. Nevertheless, it has curtailed its short term store opening programme due to the ongoing adverse economic environment in Portugal, and even closed two outlets in 2011. It is very difficult to make predictions about the group’s future in Portugal at the moment.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Grupo E Leclerc: Key Facts
Summary 2 Grupo E Leclerc: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Grupo E Leclerc: Private Label Portfolio
Competitive Positioning
Summary 4 Grupo E Leclerc: Competitive Position 2012