Groupe Mabrouk in Retailing (Tunisia)

March 2015 | 3 pages | ID: GCD8D7E05E2EN
Euromonitor International Ltd

Abstracts

Groupe Mabrouk aims to grow organically in order to strengthen the position of its Géant hypermarkets chain through continuous strong advertising support including radio and outdoor advertising campaigns which highlight the various items on sale in Géant outlets as well as strong in-store promotions aimed at attracting more consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Groupe Mabrouk: Key Facts
Summary 2 Groupe Mabrouk: Operational Indicators2012-2014
Internet Strategy
Summary 3 Groupe Mabrouk: Share of Sales Generated by Internet Retailing 2012-2014
Company Background
Private Label
Summary 4 Groupe Mabrouk: Private Label Portfolio
Competitive Positioning
Summary 5 Groupe Mabrouk: Competitive Position 2014