Fnac Portugal-Actividades Culturais e Distribuição de Livros,Discos,Multimédia e Produtos Técnicos Lda in Retailing (Portugal)

January 2016 | 3 pages | ID: F3DB9793D24EN
Euromonitor International Ltd

Abstracts

Fnac Portugal’s global strategy for the review period is expected to focus on store renovation in the country. After the renovation of Fnac in Oeiras Parque in December 2014 for a new and unique worldwide concept, consumer reviews about the new concept have been positive. According to this retailer, this modern version of Fnac stores is driving up sales. As a result the evolution is expected to expand to other outlets over the forecast period. Fnac Portugal is currently investing in a more...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Summary 1 Fnac Portugal-Actividades Culturais e Distribuição de Livros, Discos, Multimédia e Produtos Técnicos, Lda: Share of Sales Generated by Inter
Chart 1 Fnac Portugal - Atividades Culturais e Distribuição de Livros,Discos, Multimédia e Produtos Técnicos, Lda : Fnac in Matosinhos (Norteshopping shopping centre)
Competitive Positioning
Summary 2 Fnac Portugal - Actividades Culturais e Distribuição de Livros, Discos, Multimédia e Produtos Técnicos Lda: Competitive Position 2015