Fnac Brasil Ltda in Retailing (Brazil)

April 2013 | 4 pages | ID: F992B5C2A2FEN
Euromonitor International Ltd

Abstracts

Fnac Brasil is expected to improve its sales per square metre by offering special events in its stores in order to attract consumers and to provide a unique shopping experience in its outlets. Promotional activities in partnership with famous electronics brands allow Fnac to capture the attention of consumers, and to differentiate its shopping experience from its competitors. It is also expected that the company will focus on launching new private label products in accessories for computers and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Fnac Brasil Ltda: Key Facts
Summary 2 Fnac Brasil Ltda: Operational Indicators
Internet Strategy
Summary 3 Fnac Brasil Ltda: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Fnac Brasil Ltda: Fnac in São Paulo
Private Label
Summary 4 Fnac Brasil Ltda Private Label Portfolio
Competitive Positioning
Summary 5 Fnac Brasil Ltda: Competitive Position 2012