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Feminine Wipes Market by Type (Ordinary Wipes, Sanitary Wipes), Age Group (19 and Below, 20-40, 41 and Above), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies and Drugstores, Online Stores, and Others), and Region 2024-2032

January 2024 | 142 pages | ID: F33491013AB4EN
IMARC Group

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The global feminine wipes market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The rising awareness regarding personal health and hygiene among females, increasing initiatives by several governments, and the introduction of natural products represent some of the key factors driving the market.

Feminine wipes refer to moist or wet cleansing products intended to clean the female genital region and reduce discomfort. They are manufactured using non-woven fabrics that are soddened into a solution made of various gentle cleansing ingredients, such as surfactants, moisturizers, preservatives, and fragrances. Feminine wipes are widely utilized during menstruation, workouts, and post-intercourse. They are safe and skin-friendly products that soothe and moisturize sensitive skin and prevent irritation. Feminine wipes support the natural pH balance of the genital region, prevent unwanted bacteria growth, promote healthy bacteria levels, and protect against various infections, such as bowel and urinary incontinence. They are convenient, easy to use, prevent odors, and aid women in feeling comfortable, fresh, and confident throughout the day.

Feminine Wipes Market Trends:
The rising awareness regarding personal health and hygiene among the female population, especially during menstruation, is one of the primary factors driving the market growth. Feminine wipes are widely used during the menstrual cycle to reduce the risk of reproductive and urinary tract infections (UTIs). In addition to this, increasing initiatives to promote female literacy and strengthen menstrual hygiene measures in schools to minimize adverse health outcomes are acting as another growth-inducing factor. For instance, organizations, such as World Health Organization (WHO) is actively engaged in various awareness campaigns regarding menstrual hygiene. This, along with the increasing consciousness among consumers regarding various product benefits, such as convenience, high efficiency, ease of use, disposability, and cost-effectiveness, is providing an impetus to the market growth. Additionally, the introduction of natural feminine wipes that are free from harsh chemicals and manufactured using bio-degradable and plant-based ingredients, such as aloe vera, grapefruit, and camellia Sinensis extracts, is positively influencing the market growth. Along with this, the recent development of organic cotton wipes that are soaked with purified water to provide extra care to sensitive skin, prevent irritation, reduce inflammation, and treat dryness is propelling the market growth. Moreover, aggressive promotional campaigns by manufacturers through social media, advertisements, and the launch of various products that are more durable and travel-friendly are favoring the market growth. Other factors, including rising expenditure capacities of consumers, the easy product availability across various e-commerce platforms, and the introduction of innovative packaging solutions, such as single-use, on-the-go wipes, and resealable pouches, are anticipated to drive the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global feminine wipes market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on type, age group, and distribution channel.

Type Insights:

Ordinary Wipes
Sanitary Wipes

The report has also provided a detailed breakup and analysis of the feminine wipes market based on the type. This includes ordinary and sanitary wipes. According to the report, ordinary wipes represented the largest segment.

Age Group Insights:

19 and Below
20-40
41 and Above

A detailed breakup and analysis of the feminine wipes market based on the age group has been provided in the report. This includes 19 and below, 20-40, and 41 and above. According to the report, 20-40 accounted for the largest market share.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drugstores
Online Stores
Others

A detailed breakup and analysis of the feminine wipes market based on the distribution channel has been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for feminine wipes. Some of the factors driving the Asia Pacific feminine wipes market include the presence of prominent brands, increasing female literacy, rising demand for natural products, etc.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global feminine wipes market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Albaad Massuot Yitzhak Ltd., Bodywise (UK) Ltd., Combe Incorporated, Corman Spa, Edgewell Personal Care Company, Guy & O'Neill Inc., Healthy Hoohoo, Johnson & Johnson, La Fresh Group Inc., Laclede Inc., Medline Industries LP, SweetSpot Labs Inc., The Procter & Gamble Company, etc.

Key Questions Answered in This Report:
How has the global feminine wipes market performed so far and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global feminine wipes market?
What are the key regional markets?
Which countries represent the most attractive feminine wipes markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the age group?
What is the breakup of the market based on the distribution channel?
What is the competitive structure of the global feminine wipes market?
Who are the key players/companies in the global feminine wipes market?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL FEMININE WIPES MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TYPE

6.1 Ordinary Wipes
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Sanitary Wipes
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY AGE GROUP

7.1 19 and Below
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 20-40
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 41 and Above
  7.3.1 Market Trends
  7.3.2 Market Forecast

8 MARKET BREAKUP BY DISTRIBUTION CHANNEL

8.1 Supermarkets and Hypermarkets
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Convenience Stores
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Pharmacies and Drugstores
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Online Stores
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia-Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 DRIVERS, RESTRAINTS, AND OPPORTUNITIES

10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities

11 VALUE CHAIN ANALYSIS


12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS


14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Albaad Massuot Yitzhak Ltd.
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
    14.3.1.3 Financials
  14.3.2 Bodywise (UK) Ltd.
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
  14.3.3 Combe Incorporated
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 Corman Spa
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Edgewell Personal Care Company
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
    14.3.5.3 Financials
    14.3.5.4 SWOT Analysis
  14.3.6 Guy & O'Neill Inc.
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 Healthy Hoohoo
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Johnson & Johnson
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials
    14.3.8.4 SWOT Analysis
  14.3.9 La Fresh Group Inc.
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
  14.3.10 Laclede Inc.
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
  14.3.11 Medline Industries LP
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
    14.3.11.3 SWOT Analysis
  14.3.12 SweetSpot Labs Inc.
    14.3.12.1 Company Overview
    14.3.12.2 Product Portfolio
  14.3.13 The Procter & Gamble Company
    14.3.13.1 Company Overview
    14.3.13.2 Product Portfolio
    14.3.13.3 Financials
    14.3.13.4 SWOT Analysis


LIST OF TABLES

Table 1: Global: Feminine Wipes Market: Key Industry Highlights, 2023 & 2032
Table 2: Global: Feminine Wipes Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Feminine Wipes Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
Table 4: Global: Feminine Wipes Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Feminine Wipes Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Feminine Wipes Market: Competitive Structure
Table 7: Global: Feminine Wipes Market: Key Players

LIST OF FIGURES

Figure 1: Global: Feminine Wipes Market: Major Drivers and Challenges
Figure 2: Global: Feminine Wipes Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Feminine Wipes Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Feminine Wipes Market: Breakup by Type (in %), 2023
Figure 5: Global: Feminine Wipes Market: Breakup by Age Group (in %), 2023
Figure 6: Global: Feminine Wipes Market: Breakup by Distribution Channel (in %), 2023
Figure 7: Global: Feminine Wipes Market: Breakup by Region (in %), 2023
Figure 8: Global: Feminine Wipes (Ordinary Wipes) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Feminine Wipes (Ordinary Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Feminine Wipes (Sanitary Wipes) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Feminine Wipes (Sanitary Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Feminine Wipes (19 and Below) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Feminine Wipes (19 and Below) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Feminine Wipes (20-40) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Feminine Wipes (20-40) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Feminine Wipes (41 and Above) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Feminine Wipes (41 and Above) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Feminine Wipes (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Feminine Wipes (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Feminine Wipes (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Feminine Wipes (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Feminine Wipes (Pharmacies and Drugstores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Feminine Wipes (Pharmacies and Drugstores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Feminine Wipes (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Feminine Wipes (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Feminine Wipes (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Feminine Wipes (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: North America: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: North America: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: United States: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: United States: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Canada: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Canada: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Asia-Pacific: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Asia-Pacific: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: China: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: China: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Japan: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Japan: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: India: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: India: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: South Korea: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: South Korea: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Australia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Australia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Indonesia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Indonesia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Europe: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Europe: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Germany: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Germany: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: France: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: France: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: United Kingdom: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: United Kingdom: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Italy: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Italy: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Spain: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Spain: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Russia: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Russia: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Latin America: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Latin America: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Brazil: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Brazil: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Mexico: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Mexico: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Others: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Others: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Middle East and Africa: Feminine Wipes Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Middle East and Africa: Feminine Wipes Market: Breakup by Country (in %), 2023
Figure 76: Middle East and Africa: Feminine Wipes Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Global: Feminine Wipes Industry: Drivers, Restraints, and Opportunities
Figure 78: Global: Feminine Wipes Industry: Value Chain Analysis
Figure 79: Global: Feminine Wipes Industry: Porter's Five Forces Analysis


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