Discounters in Turkey

March 2024 | 35 pages | ID: D2676D9423DEN
Euromonitor International Ltd

Abstracts

In 2023, discounters emerged as the largest and most dynamic format in the grocery retail sector in Turkey, passing out supermarkets in terms of value sales for the first time. The key factor driving this dynamism was the further openings of new outlets. Also, unlike supermarkets and hypermarkets, discounters are strategically located in neighbourhoods, making them easily accessible. This positioning enables them to compete with small local grocers (bakkals). However, thanks to their larger sell...

Euromonitor International's Discounters in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Discounters market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Discounters in Turkey
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

DISCOUNTERS IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Discounters lead grocery retailing environment in Turkey
Sok registers highest value growth
Affordable pricing and product variety keys to success
PROSPECTS AND OPPORTUNITIES
Discounters best performing grocery channel over forecast period
Intense competition over forecast period
Degree of premiumisation over forecast period
CHANNEL DATA
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023
Table 5 Discounters LBN Brand Shares: Outlets 2020-2023
Table 6 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
RETAIL IN TURKEY
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Healthy demand for luxury goods
More subdued value growth for e-commerce
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Black Friday
Ramadan (Eid al Fitr)
MARKET DATA
Table 8 Sales in Retail by Retail Offline vs Retail: Value E-Commerce2018-2023
Table 9 Sales in Retail by Retail Offline vs Retail: % Value Growth E-Commerce2018-2023
Table 10 Sales in Retail Offline by Channel: Value 2018-2023
Table 11 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 12 Retail Offline Outlets by Channel: Units 2018-2023
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 14 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 18 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 20 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 23 Non-Grocery: Value Sales, Outlets and Selling Space: % Growth Retailers2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 28 Retail GBO Company Shares: % Value 2019-2023
Table 29 Retail GBN Brand Shares: % Value 2020-2023
Table 30 Retail Offline GBO Company Shares: % Value 2019-2023
Table 31 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 32 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 33 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 35 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 36 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 42 Forecast Sales in Retail by Retail Offline vs Retail: % Value Growth E-Commerce2023-2028
Table 43 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 45 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources