De Bijenkorf BV in Retailing (Netherlands)

January 2017 | 2 pages | ID: DAA6051AC68EN
Euromonitor International Ltd

Abstracts

De Bijenkorf no longer focuses on the masses, instead looking to attract higher-end consumers. The company’s “Drie Dwaze Dagen’’ sale (three consecutive days of heavy discounts) has now been abandoned, while De Bijenkorf has also closed some of its outlets. The company is looking to invest more resources in its remaining stores as well as offer more exclusive brands and an improved shopping experience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 De Bijenkorf BV: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
  Summary 2 De Bijenkorf BV: Competitive Position 2016