Dashang Group Co Ltd in Retailing (China)

January 2016 | 3 pages | ID: D6E1B95FB6FEN
Euromonitor International Ltd

Abstracts

Dashang Group will actively respond to the new economic normality in China, and continue its transformation to an omni-channel retailer. The company will put effort into the development of 51tiangou.com, a mobile app which aims to improve the activeness of Dashang members, drive online traffic to stores and increase the conversion rate through the offline service. Meanwhile, the company will continue to adopt a centralised procurement model, and launch initiatives for imported products,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Dashang Group Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 2 Dashang Group Co Ltd: Private Label Portfolio
Competitive Positioning
  Summary 3 Dashang Group Co Ltd: Competitive Position 2015