Dagrofa A/S in Retailing (Denmark)
NorgesGruppen’s purchase of the majority shareholding in Dagrofa was finally approved in October 2013 by the Danish Competition and Consumer Authority. The takeover saw a change of strategy by Dagrofa towards a stronger focus on product diversity and niche and unique selections through broader availability of branded instead of private label products; the opposite direction of Coop Danmark and Dansk Supermarked. In addition, Dagrofa’s affiliated retailers have been brought in as shareholders to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Dagrofa A/S: Key Facts
Summary 2 Dagrofa A/S: Operational Indicators
Internet Strategy
Summary 3 Dagrofa A/S: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Modern Grocery Retailers: SuperBest, Supermarkets in Copenhagen
Chart 2 Dagrofa: Spar, Supermarkets in Copenhagen
Private Label
Summary 4 Dagrofa A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Dagrofa A/S: Competitive Position 2014
Key Facts
Summary 1 Dagrofa A/S: Key Facts
Summary 2 Dagrofa A/S: Operational Indicators
Internet Strategy
Summary 3 Dagrofa A/S: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Modern Grocery Retailers: SuperBest, Supermarkets in Copenhagen
Chart 2 Dagrofa: Spar, Supermarkets in Copenhagen
Private Label
Summary 4 Dagrofa A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Dagrofa A/S: Competitive Position 2014