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Dagrofa A/S in Retailing (Denmark)

March 2015 | 7 pages | ID: D0CC405682DEN
Euromonitor International Ltd

US$ 150.00

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NorgesGruppen’s purchase of the majority shareholding in Dagrofa was finally approved in October 2013 by the Danish Competition and Consumer Authority. The takeover saw a change of strategy by Dagrofa towards a stronger focus on product diversity and niche and unique selections through broader availability of branded instead of private label products; the opposite direction of Coop Danmark and Dansk Supermarked. In addition, Dagrofa’s affiliated retailers have been brought in as shareholders to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Dagrofa A/S: Key Facts
Summary 2 Dagrofa A/S: Operational Indicators
Internet Strategy
Summary 3 Dagrofa A/S: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Modern Grocery Retailers: SuperBest, Supermarkets in Copenhagen
  Chart 2 Dagrofa: Spar, Supermarkets in Copenhagen
Private Label
Summary 4 Dagrofa A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Dagrofa A/S: Competitive Position 2014


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