Dagrofa ApS in Retailing (Denmark)

January 2017 | 4 pages | ID: DD97F287762EN
Euromonitor International Ltd

Abstracts

Dagrofa’s strategic direction will continue to focus on offering Danish consumers a modern shopping experience in grocery retailers. The modern shopping experience will be in terms of product selection, brand quality, service and fresh products at favourable prices. The company will continue to invest in its new supermarket chain Meny that was launched in May 2015 and which has replaced its old brands SuperBest and Eurospar. Dagrofa will continue to open new branches under the Meny brand and sup...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Dagrofa Aps: Share of Sales Generated by Internet Retailing 2014-2015
Private Label
  Summary 2 Dagrofa Aps: Private Label Portfolio
Competitive Positioning
  Summary 3 Dagrofa Aps: Competitive Position 2016