CRAI scarl in Retailing (Italy)

June 2014 | 4 pages | ID: C935AFE4701EN
Euromonitor International Ltd

Abstracts

CRAI’s strategy will aim at the acquisition of new members, such as independent retailers with no current affiliation, and to maintain positive growth in sales and number of outlets, especially in the convenience stores category, where it operates under the brands Simpatia, Il Mercatino Crai and Crai. Crai aims to increase its private label sales. It also focuses on the importance of corporate social responsibility, as the company is involved in many initiatives aimed at encouraging its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 CRAI Scarl: Key Facts
Summary 2 CRAI Scarl: Operational Indicators
Internet Strategy
Summary 3 CRAI Scarl: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Crai Scarl: Crai, Supermarkets, in Rome
Private Label
Summary 4 Crai Scarl: Private Label Portfolio
Competitive Positioning
Summary 5 Crai Scarl: Competitive Position 2013