CBA Bulgaria AD in Retailing (Bulgaria)

January 2016 | 4 pages | ID: CAF2BF281FBEN
Euromonitor International Ltd

Abstracts

In 2015, the company continued to lack strong financial backing. As such, it did not make up much ground in terms of its ability to compete with modern multinational grocers. It also has significant exposure to population centres where the economic difficulties in the country are most pronounced. The chain, which combines 19 different retail companies, pursues a number of different directions, and is therefore more likely to face challenges ahead.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Summary 1 CBA Bulgaria AD: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 CBA Bulgaria AD: CBA, Supermarkets in Sofia View 1
Chart 2 CBA Bulgaria AD: CBA, Supermarkets in Sofia View 2
Private Label
Summary 2 CBA Bulgaria AD: Private Label Portfolio
Competitive Positioning
Summary 3 CBA Bulgaria AD: Competitive Position 2015