Carrefour SA in Retailing (Argentina)

May 2014 | 3 pages | ID: CB0F4440B12EN
Euromonitor International Ltd

Abstracts

Carrefour has ambitious growth plans for its convenience store network over the forecast period. In mid-2012, the company purchased the Eki Discount chain and it has since converted the outlets into convenience stores under the name Carrefour Express. The number of Carrefour convenience stores increased from 70 in 2011 to 250 in 2013, with this strong expansion being concentrated in the City of Buenos Aires. This strategy is designed to compete with small independent grocery retailers,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Carrefour SA: Key Facts
Summary 2 Carrefour SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Carrefour SA: Private Label Portfolio
Competitive Positioning
Summary 4 Carrefour SA: Competitive Position 2013