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Bluetooth Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

June 2023 | 140 pages | ID: B4CC6A04FC08EN
IMARC Group

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Market Overview:

The global bluetooth speaker market size reached US$ 12.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 18.2% during 2023-2028.

Bluetooth speakers offer several advantages over conventional wired speakers, including high compatibility, hassle-free maintenance, optimum functionality and durability, minimal space requirement and convenience for outdoor applications. Owing to these benefits, both portable and fixed Bluetooth speakers are used in device-to-device connection with smartphones, tablets, laptops, etc., for both residential and commercial purposes.

The growing popularity of Bluetooth speakers among the millennial population coupled with high product compatibility with other consumer electronic devices, has propelled the market growth. In addition to this, the increasing penetration of smartphones along with the rising influx of video and audio streaming applications, have further augmented the product demand on a global level. Moreover, the changing consumer preferences towards lighter, portable, and compact speakers instead of wired devices has fueled the demand for Bluetooth speakers. Furthermore, the increasing usage of Bluetooth in the audio and media industry along with the growing need for low-maintenance and battery-supported devices for outdoor applications has also bolstered the product demand. Apart from this, the rapid integration of Bluetooth speakers with in-car infotainment systems, hands-free calling, voice control systems, home theatre, etc., also contributes to the global market growth. Additionally, the rising consumer living standards and increasing disposable income levels have led to the growing adoption of advanced consumer electronics, such as Bluetooth speakers, particularly across the emerging economies. On the other hand, the emergence of smart homes coupled with the rapid influx of Internet-of-Things (IoT) based devices has also catalyzed the product demand across the developed nations. Various technological advancements have also led to the emergence of AI-based devices, such as Alexa, and Echo, thereby driving the market growth. Additionally, the rapid integration of audio-based technologies with wireless connectivity along with the rising investments in several R&D activities have led to various product innovations. Several manufacturers are launching a multitude of products to expand their product portfolios and attract a large consumer base.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global bluetooth speaker market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on portability, type, price and distribution channel.

Breakup by Portability:

Portable
Fixed

Breakup by Type:

Smart Bluetooth Speakers
Conventional Bluetooth Speakers

Breakup by Price:

Low
Medium
High

Breakup by Distribution Channel:

Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online
Others

Breakup by Region:

North America

United States
Canada

Asia Pacific

China
Japan
India
South Korea
Australia
Indonesia
Others

Europe

Germany
France
United Kingdom
Italy
Spain
Russia
Others

Latin America

Brazil
Mexico
Others

Middle East and Africa

Turkey
Saudi Arabia
Others
 
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Bose Corporation, Edifier International Limited, Harman International Industries, LG Corporation, Panasonic Corporation, Polk Audio, Samsung, Sennheiser Electronic GmbH & Co.KG, Sony Corporation, boAt, etc.

Key Questions Answered in This Report:

What was the size of the global bluetooth speaker market in 2022?
What is the expected growth rate of the global bluetooth speaker market during 2023-2028?
What are the key factors driving the global bluetooth speaker market?
What has been the impact of COVID-19 on the global bluetooth speaker market?
What is the breakup of the global bluetooth speaker market based on the portability?
What is the breakup of the global bluetooth speaker market based on the type?
What is the breakup of the global bluetooth speaker market based on the price?
What is the breakup of the global bluetooth speaker market based on the distribution channel?
What are the key regions in the global bluetooth speaker market?
Who are the key players/companies in the global bluetooth speaker market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL BLUETOOTH SPEAKER INDUSTRY

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PORTABILITY

6.1 Portable
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Fixed
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY TYPE

7.1 Smart Bluetooth Speakers
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Conventional Bluetooth Speakers
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY PRICE

8.1 Low
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Medium
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 High
  8.3.1 Market Trends
  8.3.2 Market Forecast

9 MARKET BREAKUP BY DISTRIBUTION CHANNEL

9.1 Specialty Stores
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Departmental Stores
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Online
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Others
  9.5.1 Market Trends
  9.5.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Turkey
    10.5.1.1 Market Trends
    10.5.1.2 Market Forecast
  10.5.2 Saudi Arabia
    10.5.2.1 Market Trends
    10.5.2.2 Market Forecast
  10.5.3 Others
    10.5.3.1 Market Trends
    10.5.3.2 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Bose Corporation
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
    14.3.1.3 Financials
    14.3.1.4 SWOT Analysis
  14.3.2 Edifier International Limited
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
    14.3.2.3 Financials
    14.3.2.4 SWOT Analysis
  14.3.3 Harman International Industries
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
    14.3.3.3 Financials
    14.3.3.4 SWOT Analysis
  14.3.4 LG Corporation
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
    14.3.4.3 Financials
    14.3.4.4 SWOT Analysis
  14.3.5 Panasonic Corporation
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
    14.3.5.3 Financials
    14.3.5.4 SWOT Analysis
  14.3.6 Polk Audio
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
    14.3.6.3 Financials
    14.3.6.4 SWOT Analysis
  14.3.7 Samsung
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
    14.3.7.3 Financials
    14.3.7.4 SWOT Analysis
  14.3.8 Sennheiser electronic GmbH & Co. KG
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials
    14.3.8.4 SWOT Analysis
  14.3.9 Sony Corporation
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
    14.3.9.3 Financials
    14.3.9.4 SWOT Analysis
  14.3.10 boAt
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
    14.3.10.3 Financials
    14.3.10.4 SWOT Analysis

LIST OF TABLES

Table 1: Global: Bluetooth Speaker Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Bluetooth Speaker Market Forecast: Breakup by Portability (in Billion US$), 2023-2028
Table 3: Global: Bluetooth Speaker Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 4: Global: Bluetooth Speaker Market Forecast: Breakup by Price (in Billion US$), 2023-2028
Table 5: Global: Bluetooth Speaker Market Forecast: Breakup by Distribution Channel (in Billion US$), 2023-2028
Table 6: Global: Bluetooth Speaker Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 7: Global: Bluetooth Speaker Market: Competitive Structure
Table 8: Global: Bluetooth Speaker Market: Key Players
 


LIST OF FIGURES

Figure 1: Global: Bluetooth Speaker Market: Major Drivers and Challenges
Figure 2: Global: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Bluetooth Speaker Market: Breakup by Portability (in %), 2022
Figure 4: Global: Bluetooth Speaker Market: Breakup by Type (in %), 2022
Figure 5: Global: Bluetooth Speaker Market: Breakup by Price (in %), 2022
Figure 6: Global: Bluetooth Speaker Market: Breakup by Distribution Channel (in %), 2022
Figure 7: Global: Bluetooth Speaker Market: Breakup by Region (in %), 2022
Figure 8: Global: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Bluetooth Speaker (Portable) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 10: Global: Bluetooth Speaker (Portable) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: Bluetooth Speaker (Fixed) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: Global: Bluetooth Speaker (Fixed) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: Global: Bluetooth Speaker (Smart) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: Global: Bluetooth Speaker (Smart) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: Global: Bluetooth Speaker (Conventional) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 16: Global: Bluetooth Speaker (Conventional) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 17: Global: Bluetooth Speaker (Low) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 18: Global: Bluetooth Speaker (Low) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 19: Global: Bluetooth Speaker (Medium) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 20: Global: Bluetooth Speaker (Medium) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 21: Global: Bluetooth Speaker (High) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 22: Global: Bluetooth Speaker (High) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 23: Global: Bluetooth Speaker (Specialty Stores) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 24: Global: Bluetooth Speaker (Specialty Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 25: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 26: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Bluetooth Speaker (Departmental Stores) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 28: Global: Bluetooth Speaker (Departmental Stores) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 29: Global: Bluetooth Speaker (Online) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 30: Global: Bluetooth Speaker (Online) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 31: Global: Bluetooth Speaker (Other Distribution Channels) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 32: Global: Bluetooth Speaker (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 33: North America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 34: North America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: United States: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 36: United States: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Canada: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 38: Canada: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: Asia Pacific: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 40: Asia Pacific: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: China: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 42: China: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 43: Japan: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 44: Japan: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 45: India: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 46: India: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 47: South Korea: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 48: South Korea: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 49: Australia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 50: Australia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 51: Indonesia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 52: Indonesia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 53: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 54: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 55: Europe: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 56: Europe: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 57: Germany: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 58: Germany: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 59: France: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 60: France: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 61: United Kingdom: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 62: United Kingdom: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 63: Italy: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 64: Italy: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 65: Spain: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 66: Spain: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 67: Russia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 68: Russia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 69: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 70: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 71: Latin America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 72: Latin America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 73: Brazil: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 74: Brazil: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 75: Mexico: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 76: Mexico: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 77: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 78: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 79: Middle East and Africa: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 80: Middle East and Africa: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 81: Turkey: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 82: Turkey: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 83: Saudi Arabia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 84: Saudi Arabia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 85: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2017 & 2022
Figure 86: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 87: Global: Bluetooth Speaker Industry: SWOT Analysis
Figure 88: Global: Bluetooth Speaker Industry: Value Chain Analysis
Figure 89: Global: Bluetooth Speaker Industry: Porter’s Five Forces Analysis?


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