BIM Birlesik Magazacilik AS in Retailing (Turkey)

January 2016 | 4 pages | ID: BCE5C2A3CC6EN
Euromonitor International Ltd

Abstracts

As Turkey’s leading grocery retailer, BIM Birlesik Magazacilik AS aims to extend its network of outlets to further penetrate the country’s small cities. The company aims to open around 500 outlets during 2015 and it continues to target middle-income and low-income consumers with its low-cost business model, which enables it to offer high-quality products at very competitive prices. The company also aims to diversify its outlet formats in order to target middle-income and high-income consumers,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Chart 1 BIM Birlesik Magazacilik AS: Bim, Discounters in Istanbul
Private Label
Summary 1 BIM Birlesik Magazacilik: Private Label Portfolio
Competitive Positioning
Summary 2 BIM Birlesik Magazacilik AS: Competitive Position 2015