Benetton Group SpA in Retailing (Italy)

June 2014 | 4 pages | ID: B9F68F1CCD3EN
Euromonitor International Ltd

Abstracts

In Italy the Benetton Group SpA is engaging in extensive marketing efforts in image advertising, identification with social causes, such as communication messages on racism, unemployment, HIV and child abuse. This marketing strategy permits the Benetton Group to position its brand on creating uniqueness that no other brands have. Benetton also benefits from having a large store network and a good brand reputation within its field of expertise. The Benetton Group invests in: product innovation,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Internet Strategy
Summary 3 Benetton Group SpA: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Benetton Group SpA: Benetton, Apparel and Footwear Specialist Retailers, in Florence
Private Label
Competitive Positioning
Summary 4 Benetton Group SpA: Competitive Position 2013