BauMax AG in Retailing (Austria)
Struggling with current losses, the company has cancelled all expansion plans, focusing on cost cutting in all areas in a bid to return the company to profit. By enlarging its private label range the company is planning to differentiate itself from competitors and to increase profit margins.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BAUMAX AG IN RETAILING (AUSTRIA)
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 BauMax AG: Key Facts
Summary 2 BauMax AG: Operational Indicators
Internet Strategy
Summary 3 BauMax AG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 BauMax AG: Private Label Portfolio
Competitive Positioning
Summary 5 BauMax AG: Competitive Position 2012
Euromonitor International
July 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 BauMax AG: Key Facts
Summary 2 BauMax AG: Operational Indicators
Internet Strategy
Summary 3 BauMax AG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 BauMax AG: Private Label Portfolio
Competitive Positioning
Summary 5 BauMax AG: Competitive Position 2012