Bata Ltd in Retailing (Kenya)

July 2013 | 2 pages | ID: B1E04EC119FEN
Euromonitor International Ltd

Abstracts

To maintain its leading position in apparel specialist retailers, Bata Ltd is diversifying its product portfolio in order to cater to all the footwear needs of Kenyans. It claims to have a product for every consumer need and its strategy is to be a one-stop shop for all the footwear needs of all Kenyans from all walks of life. As part of this strategy, it frequently launches new products aimed at different consumer groups.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Bata Ltd: Key Facts
Summary 2 Bata Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Bata Ltd: Competitive Position 2012