Axfood AB in Retailing (Sweden)

January 2017 | 4 pages | ID: AEC5DE92EFFEN
Euromonitor International Ltd

Abstracts

Axfood aims to continue to increase its value share within grocery retailers, focusing on its loyalty programme, value-for-money products, the expansion of its private label product assortment and new store openings. Axfood is also focusing more heavily on expanding its selection of healthier options, which, amongst others, culminated in the opening of Hemköp Reko towards the end of the review period, the company’s first store devoted mainly to organic products. The company also converted its Pr...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Axfood Ab: Share of Sales Generated by Internet Retailing 2014-2015
Private Label
  Summary 2 Axfood Ab: Private Label Portfolio
Competitive Positioning
  Summary 3 Axfood Ab: Competitive Position 2016