Avon Cosmetics Greece Ltd in Retailing (Greece)

July 2013 | 3 pages | ID: A930E8781E8EN
Euromonitor International Ltd

Abstracts

Avon experienced relatively good growth amid the recession. The company’s prime strategy continues to focus on new product offerings and frequent value offers and price deals in order to sustain consumers’ interest. The challenge continues to be to maintain revenue at the more lucrative value-added end of the market while the retailer is also expected to go through another year of strong recruitment of sales representatives in order to maintain forecast volume sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Greece Ltd: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Avon Cosmetics Greece Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Avon Cosmetics Greece Ltd: Competitive Position 2012