Avon Cosmetics Egypt in Retailing (Egypt)

January 2017 | 3 pages | ID: AE5FD2E919BEN
Euromonitor International Ltd

Abstracts

Avon Cosmetics Egypt is planning to improve its position in direct selling by increasing its team of direct sales representatives. Currently, Avon has a large base of consumers in Egypt, which has been built on the reputation of its products, which are offered at prices which are affordable in comparison with beauty and personal care brands available through store-based retailing. Avon’s flagship products are positioned in the categories of skin care and fragrances.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Avon Cosmetics Egypt: Share of Sales Generated by Internet Retailing 2014-2016
  Summary 2 Avon Cosmetics Egypt: Brand Portfolio
Competitive Positioning
  Summary 3 Avon Cosmetics Egypt: Competitive Position 2016