Avon Cosméticos Ltda in Retailing (Brazil)

January 2017 | 2 pages | ID: A1E9E7E2AF8EN
Euromonitor International Ltd

Abstracts

As part of a new strategy to generate sales, Avon Cosméticos is investing heavily in its new internet retailing site, called Avon Store. The company believes that by offering a multi-channel solution, consumers will increase their consumption of Avon products as they will no longer have to contact an Avon consultant to make a purchase. In addition, Avon maintained its competitive prices in 2016 due to the unprecedented slowdown in the beauty and personal care market in Brazil the previous year,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Avon Cosméticos Ltda: Private Label Portfolio
Competitive Positioning
  Summary 2 Avon Cosméticos Ltda: Competitive Position 2016