Auchan OOO in Retailing (Russia)
Auchan OOO remained as the largest operator of hypermarkets operating in Russia in 2014, a position it has held since 2002. The company remains focused on exploiting the rising levels of consumer purchasing power as it seeks to increase its number of customers by offering a wide range of high-quality products at prices that are between 10% and 20% lower than the prices charged by its competitors. Up to 80% of the goods sold in Auchan outlets in Russia are locally produced.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Auchan OOO: Key Facts
Summary 2 Auchan OOO: Operational Indicators
Internet Strategy
Summary 3 Auchan: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Auchan OOO: Auchan, Hypermarkets in Saint Petersburg
Private Label
Summary 4 Auchan OOO: Private Label Portfolio
Competitive Positioning
Summary 5 Auchan OOO: Competitive Position 2014
Key Facts
Summary 1 Auchan OOO: Key Facts
Summary 2 Auchan OOO: Operational Indicators
Internet Strategy
Summary 3 Auchan: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Auchan OOO: Auchan, Hypermarkets in Saint Petersburg
Private Label
Summary 4 Auchan OOO: Private Label Portfolio
Competitive Positioning
Summary 5 Auchan OOO: Competitive Position 2014