Auchan OOO in Retailing (Russia)

July 2015 | 4 pages | ID: A0A64541BF7EN
Euromonitor International Ltd

Abstracts

Auchan OOO remained as the largest operator of hypermarkets operating in Russia in 2014, a position it has held since 2002. The company remains focused on exploiting the rising levels of consumer purchasing power as it seeks to increase its number of customers by offering a wide range of high-quality products at prices that are between 10% and 20% lower than the prices charged by its competitors. Up to 80% of the goods sold in Auchan outlets in Russia are locally produced.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Auchan OOO: Key Facts
  Summary 2 Auchan OOO: Operational Indicators
Internet Strategy
  Summary 3 Auchan: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 Auchan OOO: Auchan, Hypermarkets in Saint Petersburg
Private Label
  Summary 4 Auchan OOO: Private Label Portfolio
Competitive Positioning
  Summary 5 Auchan OOO: Competitive Position 2014