Auchan Magyarország Kft in Retailing (Hungary)

January 2016 | 4 pages | ID: A8A2E2C289AEN
Euromonitor International Ltd

Abstracts

Maintaining profitability amid unfavourable business conditions for hypermarkets is ahead of every other business objective like store expansion, as recent regulations are unfavourable for Auchan. New additions of over 800 items to its grocery and non-grocery private label range and expanding them into the premium range will be the future focus to improve the shopping experience. The introduction of smaller 5,000 sq m large outlets, franchised stores and internet retailing are among the future...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Chart 1 Auchan Magyarország Kft: Auchan, View 1, Hypermarkets in Budapest
  Chart 2 Auchan Magyarország Kft: Auchan, View 2, Hypermarkets in Budapest
Private Label
  Summary 1 Auchan Magyarország Kft: Private Label Portfolio
Competitive Positioning
  Summary 2 Auchan Magyarország Kft: Competitive Position 2015