Auchan Group SA in Retailing (Italy)

March 2015 | 3 pages | ID: A0B1F2C9BB5EN
Euromonitor International Ltd

Abstracts

The main focus of Auchan’s business in Italy is on hypermarkets, a channel which has suffered during the economic recession and it will be the years due to the fact that Italian consumers are beginning to favour smaller retail outlets in convenient locations rather than large stores located on the outskirts of towns and cities, which are difficult to reach for those who do not have the use of a car.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Auchan Group SpA: Key Facts
  Summary 2 Auchan Group SpA: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 3 Auchan Group SpA: Private Label Portfolio
Competitive Positioning
  Summary 4 Auchan Group SpA: Competitive Position 2014