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ASEAN e-commerce retail Market Research and Forecast 2018-2023

July 2018 | | ID: ACDB5AD74A3EN
Orion Market Research Private Limited

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The ASEAN e-commerce market is expected to grow significantly during the forecast period (2018-2023). The ASEAN market has been driven by some pivotal factors such as increasing internet and smartphone users, inexpensive workforce in majority of the countries and less cost for investment in capital expenditure. The use of internet and smartphone have been increased significantly in the ASEAN countries which gives the larger target market to the e-commerce companies. Whereas the major countries in the region such as Malaysia and Singapore have well established infrastructure which enables the e-commerce market players to expand their market and explore new opportunities in the ASEAN countries. The infrastructure of ASEAN countries is also improving and is expected to create opportunities for the e-commerce industry. The e-commerce industry of ASEAN region is expected to grow significantly due to cohesive government policies, inexpensive capital expenditure and workforce. It also provides wider scope for forward as well as backward integration for companies in the region. Growing population of potential customers and rising online sales provide considerable potential to the e-commerce retailers.

However, underdeveloped infrastructure in majority of the countries and cost for reverse logistics are concern for the market. Political instability in some countries such as Cambodia, Myanmar and Vietnam effects the operations of e-commerce retailers. The under developed infrastructure of many countries in the region also restricts the companies in expanding its reach and connectivity to different areas. One of the major issues which always arises with the e-commerce companies includes cost for reverse logistics which affects the e-commerce retail market.

Indonesia, Singapore and Malaysia have the largest market share among the ASEAN countries due to cohesive government policies, competitive environment, improved infrastructure and inclusive growth of economies. Malaysia has well developed infrastructure and better road connectivity which helps e-commerce companies in reaching to the masses and provide opportunity for expansion to all the retail companies. Singapore has more than 75% of internet users and significant infrastructure that enables the e-commerce companies to boost the e-commerce retail market. ASEAN market players such as Qoo10, Lazada, eBay, EZbuy, Shopee, RedMart, Courts, Tokopedia, Amazon.com Inc., contributes significantly into the growth of AEAN e-commerce retail market.

MARKET SEGMENTATION:

ASEAN e-commerce retail market research and analysis, by end user
ASEAN e-commerce retail market research and analysis, by device used
ASEAN e-commerce retail market research and analysis, by products

THE REPORT COVERS:

Comprehensive research methodology of ASEAN e-commerce retail market

This report also includes detailed and extensive market overview with key analyst insights.

Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.

Analysis of regional regulations and other government policies impacting the ASEAN e-commerce retail market.

Insights about market determinants which are stimulating the ASEAN e-commerce retail market.

Detailed and extensive market segments with regional distribution of forecasted revenues.

Broad profiles and recent developments of market players.
1. REPORT SUMMARY

1.1. RESEARCH METHODS AND TOOLS
1.2. MARKET BREAKDOWN
  1.2.1. BY SEGMENTS
  1.2.2. BY GEOGRAPHY
  1.2.3. BY STAKEHOLDERS

2. MARKET OVERVIEW AND INSIGHTS

2.1. DEFINITION
2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
  2.2.1. KEY FINDINGS
  2.2.2. RECOMMENDATION
  2.2.3. CONCLUSION
2.3. REGULATIONS
  2.3.1. INDONESIA
  2.3.2. THAILAND
  2.3.3. MALAYSIA
  2.3.4. SINGAPORE
  2.3.5. OTHER

3. MARKET DETERMINANT

3.1. MOTIVATORS
  3.1.1. COHESIVE GOVERNMENT POLICIES
  3.1.2. GROWING RETAIL INDUSTRIES IN ASEAN REGION
  3.1.3. INCREASING INTERNET AND SMARTPHONE USERS
  3.1.4. PRESENCE OF GLOBAL GIANTS AND EMERGING START-UPS IN E-COMMERCE MARKET
  3.1.5. RISING MERGERS AND ACQUISITION, PARTNERSHIP AND COLLABORATION
3.2. RESTRAINTS
  3.2.1. UNDERDEVELOPED INFRASTRUCTURE IN MANY COUNTRIES
  3.2.2. COST FOR RETURN AND REPLACEMENT OF PRODUCT
3.3. OPPORTUNITIES
  3.3.1. GROWING DISPOSABLE INCOME ACROSS ASEAN COUNTRIES
  3.3.2. SCOPE FOR VERTICAL AND HORIZONTAL INTEGRATION
  3.3.3. IMPROVING RURAL CONNECTIVITY
  3.3.4. OPPORTUNITY TO EXPLORE UNTAPPED ASEAN MARKET

4. MARKET SEGMENTATION

4.1. ASEAN E-COMMERCE RETAIL MARKET, BY END USER
  4.1.1. BUSINESS TO CONSUMER
  4.1.2. BUSINESS TO BUSINESS
  4.1.3. CUSTOMER TO CUSTOMER
4.2. ASEAN E-COMMERCE RETAIL MARKET, BY DEVICE USED
  4.2.1. SMARTPHONE
  4.2.2. TABLETS
  4.2.3. PERSONAL COMPUTER
4.3. ASEAN E-COMMERCE RETAIL MARKET, BY PRODUCTS
  4.3.1. ELECTRONICS
  4.3.2. FASHION
  4.3.3. BOOKS AND MAGAZINES
  4.3.4. HOME DECOR
  4.3.5. HEALTHCARE
  4.3.6. AUTOMOBILE
  4.3.7. SPORTS
  4.3.8. BEAUTY AND PERSONAL CARE
  4.3.9. KITCHENWARE
  4.3.10. OTHERS

5. COMPETITIVE LANDSCAPE

5.1. KEY MARKET STRATEGIES
5.2. KEY COMPANY ANALYSIS

6. REGIONAL ANALYSIS

6.1. ASEAN
  6.1.1. INDONESIA
  6.1.2. THAILAND
  6.1.3. MALAYSIA
  6.1.4. SINGAPORE
  6.1.5. OTHER

7. COMPANY PROFILES

7.1. QOO10 PTE LIMITED
7.2. 11STREET (CELCOM PLANET SDN. BHD)
7.3. ALIBABA GROUP HOLDING LIMITED
7.4. AMAZON.COM INCORPORATION
7.5. ASCEND GROUP CO. LIMITED
7.6. BLIBLI.COM
7.7. BUKALAPAK
7.8. CAROUSELL
7.9. COURTS PTE LIMITED
7.10. DTDC EXPRESS LIMITED
7.11. EASYPARCEL SDN BHD
7.12. EBAY
7.13. EZBUY
7.14. FEDEX EXPRESS
7.15. HOMEPRO (HOME PRODUCT CENTER PUBLIC COMPANY LIMITED)
7.16. JIB COMPUTER GROUP
7.17. LAZADA
7.18. QOO10 PTE LIMITED
7.19. RAKUTEN GROUP
7.20. REDMART LIMITED
7.21. SHOPEE
7.22. TOKOPEDIA
7.23. ZALORA

LIST OF TABLES

TABLE 1 ASEAN E-COMMERCE RETAIL MARKET RESEARCH AND ANALYSIS BY END USER, 2017-2023, ($ MILLIONS)
TABLE 2 ASEAN E-COMMERCE RETAIL BUSINESS TO CUSTOMER MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 3 ASEAN E-COMMERCE RETAIL BUSINESS TO BUSINESS MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 4 ASEAN E-COMMERCE RETAIL CUSTOMER TO CUSTOMER MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 5 ASEAN E-COMMERCE RETAIL MARKET RESEARCH AND ANALYSIS BY PRODUCTS 2017-2023, ($ MILLIONS)
TABLE 6 ASEAN E-COMMERCE RETAIL ELECTRONICS MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 7 ASEAN E-COMMERCE RETAIL FASHION MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 8 ASEAN E-COMMERCE RETAIL BOOKS & FURNITURE MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 9 ASEAN E-COMMERCE RETAIL HOME DÉCOR MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 10 ASEAN E-COMMERCE RETAIL HEALTHCARE MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 11 ASEAN E-COMMERCE RETAIL AUTOMOBILE MARKET RESEARCH AND ANALYSIS 2017-2023, ($ MILLIONS)
TABLE 12 ASEAN E-COMMERCE RETAIL SPORTS MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 13 ASEAN E-COMMERCE RETAIL BEAUTY AND PERSONA CARE MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 14 ASEAN E-COMMERCE RETAIL KITCHENWARE MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 15 ASEAN E-COMMERCE RETAIL OTHERS MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 16 ASEAN E-COMMERCE RETAIL MARKET RESEARCH AND ANALYSIS BY DEVICE USED 2017-2023, ($ MILLIONS)
TABLE 17 ASEAN SMARTPHONE MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 18 ASEAN TABLET MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)
TABLE 19 ASEAN PERSONAL COMPUTER E-COMMERCE RETAIL KITCHENWARE MARKET RESEARCH AND ANALYSIS BY 2017-2023, ($ MILLIONS)

LIST OF FIGURES

FIGURE 1 ASEAN E-COMMERCE RETAIL MARKET SHARE BY END USER 2017 VS 2023 (IN %)
FIGURE 2 ASEAN E-COMMERCE RETAIL MARKET SHARE BY DEVICE 2017 VS 2023 (IN %)
FIGURE 3 ASEAN E-COMMERCE RETAIL MARKET SHARE BY PRODUCT 2017 VS 2023 (IN %)
FIGURE 4 ASEAN E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)
FIGURE 5 INDONESIA E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)
FIGURE 6 THAILAND E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)
FIGURE 7 SINGAPORE E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)
FIGURE 8 MALAYSIA E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)
FIGURE 9 REST OF ASEAN COUNTRIES E-COMMERCE RETAIL MARKET SIZE 2017-2023 ($MILLIONS)

COMPANIES MENTIONED

1. QOO10 PTE LIMITED
2. 11STREET (CELCOM PLANET SDN. BHD)
3. ALIBABA GROUP HOLDING LIMITED
4. AMAZON.COM INCORPORATION
5. ASCEND GROUP CO. LIMITED
6. BLIBLI.COM
7. BUKALAPAK
8. CAROUSELL
9. COURTS PTE LIMITED
10. DTDC EXPRESS LIMITED
11. EASYPARCEL SDN BHD
12. EBAY
13. EZBUY
14. FEDEX EXPRESS
15. HOMEPRO (HOME PRODUCT CENTER PUBLIC COMPANY LIMITED)
16. JIB COMPUTER GROUP
17. LAZADA
18. QOO10 PTE LIMITED
19. RAKUTEN GROUP
20. REDMART LIMITED
21. SHOPEE
22. TOKOPEDIA
23. ZALORA


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