AS Watson (Health & Beauty Europe) in Retailing (Netherlands)
AS Watson’s strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the company’s efforts will continue to be focused on Kruidvat, with an emphasis on new store openings and aggressive pricing in the mass segment, where the retail brand is most active. Meanwhile, with regard to ICI Paris XL, the company’s focus will be on maintaining a premium image and meeting th...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Company Background
Digital Strategy
Summary 1 AS Watson (Health & Beauty Europe): Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 AS Watson (Health & Beauty Europe): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Europe): Competitive Position 2016
Company Background
Digital Strategy
Summary 1 AS Watson (Health & Beauty Europe): Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 AS Watson (Health & Beauty Europe): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Europe): Competitive Position 2016