Armazéns Reis SA in Retailing (Portugal)

December 2016 | 2 pages | ID: A2D0FE8C5E3EN
Euromonitor International Ltd

Abstracts

Being originally a wholesaler and retailer of building materials, Armazéns Reis has only recently moved into retailing after Moviflor, a homewares and home furnishing store, declared bankruptcy and was subsequently taken over by Armazéns Reis. Despite experiencing a controversial bankruptcy process, Moviflor is considered a historic furniture and home decoration brand and was acquired by Armazéns Reis as a defined business strategy to reach a younger consumer stratification. As a result, beyond...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Armazéns Reis SA: Private Label Portfolio
Competitive Positioning
  Summary 2 Armazéns Reis SA: Competitive Position 2016