Apple Switzerland AG in Retailing (Switzerland)

March 2015 | 3 pages | ID: A398F1CF020EN
Euromonitor International Ltd

Abstracts

Apple Switzerland seeks to drive sales growth and to strengthen consumer ties to the brand by widening the availability of the Apple offer. The company opened its fourth outlet in Switzerland in July 2014. Apple Switzerland is expected to continue to leverage its premium competitive positioning, which sets it apart from the rest of the electronics and appliance specialist retailers. Over the forecast period the company is likely to continue to focus on its stores, as they allow the company to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Apple Switzerland AG: Key Facts
Summary 2 Apple Switzerland AG: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Apple Switzerland AG: Apple, Electronics and Appliance Specialist Retailers in Geneva
Competitive Positioning
Summary 3 Apple Switzerland AG: Competitive Position 2014