ApoPharm AB in Retailing (Sweden)

March 2013 | 3 pages | ID: A08DDD38D05EN
Euromonitor International Ltd

Abstracts

After the deregulation of the Swedish pharmacy market, numerous chains entered the market, and the competition between them became harsh. The chain of ApoPharm, called Apotek Hjärtat, seeks growth through its product mix, private label development and opening hours. Apoteket Hjärtat launched sanitary protection and beauty and personal care private label products in 2010/ 2011.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 ApoPharm AB: Key Facts
Summary 2 ApoPharm AB: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 ApoPharm AB: Private Label Portfolio
Competitive Positioning
Summary 4 ApoPharm AB: Competitive Position 2012