Amway (Thailand) Ltd in Retailing (Thailand)

January 2017 | 3 pages | ID: A25CF797BE7EN
Euromonitor International Ltd

Abstracts

Amway (Thailand) aims to maintain its leading position in direct selling in Thailand. After its success in previous years, Amway will continue to use the AmwayNEXT strategy. This strategy is mainly focused on brand experience and solutions through quality products which satisfy consumers’ needs. Amway will rely on digital media to support Amway business owners and increase consumer engagement. It will focus on more profitable and popular products, such as Nutrilite food supplements, Artistry...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Amway (Thailand) Ltd: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
  Summary 2 Amway (Thailand) Ltd: Competitive Position 2016