Amway (China) Co Ltd in Retailing (China)

January 2016 | 3 pages | ID: AD3DD3748A3EN
Euromonitor International Ltd

Abstracts

Amidst the fierce competition from internet retailing, Amway China will continue to focus on its core business of direct selling in 2015 and beyond, but will make use of its own online platform to accelerate orders from its direct sales persons and to better serve its customers. To better understand consumers’ varied needs and provide individual superior customer service, Amway opened its large-scale Amway Experience Centres in Shenzhen and Beijing in late 2014 and 2015 respectively, where...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
  Summary 1 Amway (China) Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 2 Amway (China) Co Ltd: Private Label Portfolio
Competitive Positioning
  Summary 3 Amway (China) Co Ltd: Competitive Position 2015