Aldi Suisse AG in Retailing (Switzerland)

March 2015 | 4 pages | ID: A880E1993CFEN
Euromonitor International Ltd

Abstracts

Aldi’s strategy is to provide a limited assortment of about 1,000 products, mainly private label, in an average sales area of 1,000 sq m at advantageous prices. In addition, the company has weekly changing offers of various food as well as non-food products. In the last few years the company increasingly started to introduce branded products, and to diversify by offering travel, mobile phone and photo services. In the future Aldi Suisse is expected to slow down its opening of new outlets, but...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Aldi Suisse AG: Key Facts
Summary 2 Aldi Suisse AG: Operational Indicators
Internet Strategy
Summary 3 Aldi Suisse AG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Aldi Suisse AG: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Suisse AG: Competitive Position 2014