Aldi Holding ApS in Retailing (Denmark)
Aldi was struggling with poor outlet formats which did not correspond to the expectations of Danish consumers, and this was the main focus of the retailer in 2014. To help improve this, the German owner of Aldi Group injected an investment of DKK200 million into its Danish branch in 2014, with the aim of the chain fighting back and recovering its position in the discounters channel.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Aldi Holding ApS: Key Facts
Summary 2 Aldi Holding ApS: Operational Indicators
Internet Strategy
Summary 3 Aldi Holding ApS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Aldi Holding ApS: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Holding ApS: Competitive Position 2014
Key Facts
Summary 1 Aldi Holding ApS: Key Facts
Summary 2 Aldi Holding ApS: Operational Indicators
Internet Strategy
Summary 3 Aldi Holding ApS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Aldi Holding ApS: Private Label Portfolio
Competitive Positioning
Summary 5 Aldi Holding ApS: Competitive Position 2014