Åhléns AB in Retailing (Sweden)

March 2013 | 3 pages | ID: AB91DA862C7EN
Euromonitor International Ltd

Abstracts

Åhléns has good national coverage with its 77 outlets, and enjoys good brand awareness, but is suffering from the lingering effects of the crisis due to its premium image. Åhléns focuses on offering special services to its customers, such as X-mas shopping, which is a service for those who suffer from shortage of time, inspiration and ideas about what to buy for their loved ones. The company aims to become women’s favourite chain, and built a 30 sq m fitting room in Gothenburg for those who...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Åhléns AB: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Åhléns AB: Private Label Portfolio
Competitive Positioning
Summary 3 Åhléns AB: Competitive Position 2012