Afrilec Sarl in Retailing (Cameroon)

June 2014 | 2 pages | ID: A65AD53C082EN
Euromonitor International Ltd

Abstracts

Afrilec and Afrilux are subsidiaries of Credit Communautaire d’Afrique (CCA). With the success of its outlets in Yaounde, Douala and Bafoussam, Afrilec plans to expand into other major cities in order to meet the growing demand for variety stores in Cameroon. Due to the presence of a few variety stores in Cameroon, Afrilec is challenged to use this opportunity to become a more national brand. Afrilec plans to open more outlets all over Cameroon to cater to the growing needs of consumers in the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Afrilec Sarl: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 2 Afrilec Sarl: Competitive Position 2013