Africa Internet Group in Retailing (Kenya)

December 2016 | 2 pages | ID: AC67758F23BEN
Euromonitor International Ltd

Abstracts

Africa Internet Group, with its Jumia Kenya internet retailing website, is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships as well as growing its operations countrywide with the aim of Jumia’s becoming the leading internet retailing channel brand in Kenya. To do this, it is engaging in consumer education and active marketing online.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Africa Internet Group: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
  Summary 2 Africa Internet Group: Competitive Position 2016