Tapping the Silver Consumer Market

October 2017 | 25 pages | ID: TB8E65A0226EN
Euromonitor International Ltd

Abstracts

The global consumer landscape is being transformed and reshaped at an unprecedented pace. With fewer births and an increasing life expectancy, population ageing is now taking place in almost all countries of the world. Businesses that recognise and adapt to this population trend – not only by targeting the current older population but also by focusing on tomorrow’s silver consumers – will be rewarded with substantial opportunities in a wide range of sectors.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

A Greying World
Who are the Silver Consumers?
Conclusion