Vinacafe Bien Hoa JSC in Hot Drinks (Vietnam)

February 2017 | 2 pages | ID: V71B0E0039AEN
Euromonitor International Ltd

Abstracts

In the wake of the recent “caffeine scandal”, over the forecast period Vinacafe will focus on redeeming its brand image. In particular, it is expected that the company will invest in promotional activities to highlight that its products are now officially certified by state authorities as being made from pure coffee beans. However, recent changes in ingredients have dramatically altered the taste of its products, hence the company will also have to invest heavily in the development of new formul...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Vinacafe Bien Hoa JSC: Key Facts
  Summary 2 Vinacafe Bien Hoa JSC: Operational Indicators 2014-2016
Competitive Positioning
  Summary 3 Vinacafe Bien Hoa JSC: Competitive Position 2016